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I  Land and Natural Resources in 2008 issued a "prospecting guidance on  the promotion of the deep" to promote the expansion of solid mineral  exploration to the deep. This  shows that mining equipment stocks will face a new round of industry  demand, especially drilling, field to find mine and many other devices. Mine started using more and more mechanized operations, enhance the exploitation rate of the mine, to eliminate safety hazards. The degree of mechanization of coal, copper, zinc and other mining has  been greatly improved, so that the market capacity of mining equipment  greatly enhanced.
Mining  Machinery in computer technology, network technology and other  multidisciplinary integrated support for economic development, driven by  demand in the market, in the harmonious development of man and nature,  and mining machinery has been toward digital, intelligent, ecological  and pleasant direction.
Development
Situation mining machinery and equipment industry how to build brand awareness and patented technology
With  the acceleration of social and economic development and circulation of  commodities, so that inter-industry competition among similar products  more competitive, companies tend to target customers in order to seize  not only the quality of the competition, but also technology, style,  competing brands on. The brand is the key to a competitive business market quickly obtain a large number of target customers.
Situation mining machinery industry
Mining  Machinery is specialized in producing all kinds of mining machinery and  mining machinery industry practice, however, due to increased demand  for economic development and consumption as well as substantial profits  to the influx of so many companies in this industry. However,  increasing the enterprise is the target customer market is dispersed, a  large number of shrinking profit margins, so manufacturers often based  on existing market for counterfeit production of machinery and  equipment, rather than innovative technology and enhance scientific and  technological content. Appeared on the market a new product soon to be imitated and copied, the influx of foreign products and competitive pressures.
Disorderly  competition and industry product updates slow pace of the domestic  market, technology upgrade cycle length are key mining machinery  industry development constraints, how quickly the industry to enhance  product value and enhance the technical content in order to promote the  development of the industry to respond foreign manufacturers of competitive pressures. China is the most important issue facing the mining machinery industry.

Establish  brand awareness: the so-called brand awareness refers to a company's  brand and brand building basic idea, it is a company's brand values,  brand resources outlook, outlook brand equity, brand competition  concept, concept of brand development, brand strategy and brand building  concept view a comprehensive reflection. We can say that brand awareness for enterprises to develop brand  strategy created a strong brand to provide a solid foundation of  rationality, a modern competitive economy, leading companies winning  strategic awareness.
Establish a sense of innovation: enterprise, only an attempt to have a career. Enterprise and Innovation, map and breakthrough. Enterprises should seek to maximize profits to the concept of  sustainable growth enterprise transformation, innovative technology and  improve the technological content.
Establish  patent awareness: the study and practice of corporate intellectual  property strategy, the corporate patent strategy is its policy areas and  relatively mature source component. Patents,  intellectual property as an important part, plays a vital role in the  development of enterprises, establish and improve patent strategy is a  necessary means to enhance the core competitiveness of enterprises in  the domestic and overseas markets, companies must grasp the conditions  as soon as possible master the rules, to avoid risks, master the art of self-defense to protect this patent and victory.
Government support: positive grasp and respond to the new government's policies and support policies for the industry. Revitalization and development of enterprises is the key to national development and a strong drive.